Como is a data-driven customer engagement & loyalty solution powering hospitality businesses to understand their customers and deliver unforgettable experiences through data analytics and AI.
The following benefits are some of the functions that Como provides to restaurants in terms of customer engagement & loyalty:
Personalized Loyalty: With our platform, restaurants can create their own loyalty program by selecting the features that best suit their business, for example:
Smart point accumulation, customizable on conditions like purchase location, time/day, purchase items/amount, member tier etc..
Refer friends: Leverage the power of social media to grow their brand club by incentivizing their customers to refer friends and reward them for referring a friend or x amount of friends with gamified prizes (scratch and win, or spin the wheel) geared to increase interaction
Artificial Intelligence & Actionable Data: Comillia AI-powered campaigns generate incremental sales revenue without any extra effort or cost by targeting the relevant segments at the right time, with the ideal offer.
User interface: We provide 2 UI alternatives, both with different advantages:
A branded mobile app that can be downloaded from Google Play or the Apple AppStore or, A Wallet Pass (digital card) that can be added to Apple Wallet and also to Google Wallet. Keep in mind that customers will be able to use either of the two user interfaces, depending on their preferences. Both UIs have their advantages: Wallet Pass, as you know, is lighter, while a mobile app can offer more content and additional tools like account balance top-up, smart surveys, menus, subscriptions, etc.
Auto Customer Segmentation: Customers are automatically segmented according to our data (for instance based on purchase history or preferences). These segments are currently represented using tags, which you can view on a member's profile in the Hub, and use to build more targeted campaigns.
Manual Segmentation: You can also segment manually with labels such as "vegetarians or vegans", "Risotto lovers" (people who buy certain menus such as the menu "x", etc.), or customers who rotate between two or three of the different restaurants if it is a chain, etc.
Marketing Automation to Plan "the Customer Journey": Implement time-saving, rule-based automation that keep your customers engaged while you’re focusing on your business. Define your business goal and let our Campaign Wizard suggest and create the right campaign to achieve it. Our algorithms automatically create it for you in a way that strives to achieve an optimized result and the biggest ROI.
Omnichannel Communication: In one single page, restaurants can smartly interact with users through SMS, push notifications, email and all without leaving the same screen and gather their customers’ feedback.
Como is backordered and will ship as soon as it is back in stock.
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